Elements of a Professional Website For Small Businesses in Melbourne

1. Professional layout & Design

The layout & design of any website is the first impression for the users. The look and feel of the website is what instigates the users to stay longer on your website to browse through the same.

There are certain important aspects that come under a professional layout, which includes responsive and mobile-friendly web design & proper use of whitespaces. Having a responsive and mobile-friendly website ensures that your website is responsive to all the devices, enhancing the ranking results on the search engines, and increasing user retention.

Proper use of whitespace is also essential as it makes it look clean, readable, and properly oriented. Websites that do not have proper whitespace (not necessarily white in color, it is basically the empty space utilized to segregate information and design the layout of the website) are not liked by the user, as it might just decrease the readability of the text and graphics.

Thus, inculcating proper whitespaces in website designing is necessary, to make your web design Melbourne an effective one.

2. Call to Action Buttons

Call to action buttons like “Contact now”, “download a free e-book”, “Get in touch”, and many more prompt the users to take action.

They not only benefit you as a business but also help your potential customers who are willing to get in touch with you. Having a call to action button on the different pages of your website has evidently enhanced the conversion rates as if it is placed right after an informative piece of information or a service that the users might be interested in, the call to action button is sure to be clicked.

These are beneficial for lead generation, and hence have the potential to attract more leads that could be your possible customers. A digital agency like Make My Website caters to all the important elements that are required for a stunning web design Melbourne.

3. Easy Navigation

This is the most obvious component of any website that aims to grab user attention. Users should be able to navigate through the website easily, without being confused about what happens next. The navigation bar on the top of the website, the one under the header where the different tabs can be located, should be hassle-free and must allow the user to navigate to whichever page they want.

For websites that have many pages, there should be dropdown menus (the sub-categories) to avoid putting in a lot of pages together on the header. This would help and organize the page efficiently.

There are many other things that need to be included like the navigation bar should have a logo that should be redirected to the homepage of the website. There are 5 major pages that must be included which are: Home, About Us, Our Services, Testimonials, and Contact Us, which are subject to change as per your line of business.

The navigation should be easy and effective on all devices, therefore, it must be aligned with the tablet and mobiles too. Your local digital agency would be able to do it for you.

4. Your Story

Your website markets you 24/7/365, it does not have any opening hours, which means you have an opportunity to tell your story to everyone who visits your website even after the close of business! Sounds exciting right?

This forms the major part of your “About Us” page which can be termed as “Our Story”, “Brand Story”, etc too.

The users would want to know how you started off, from where you started, and how genuine you are as a business. An effective piece of content in the About Us section allows the users to have insights about you as a company, and the kind of work you do, your work ethics, culture, and beliefs in providing your products and services.

For example, Make My Website, a digital agency based in Melbourne has showcased its story and testimonials that has maintained the good will throughout.

5. Be Transparent

Your website represents you on the world wide web which is not limited to your local area, but attracts users from across the globe. Be transparent about the services you offer, avoid any hidden costs or conditions associated with your services, and let people know what you have to offer.

Your “Our Services” or “Our Products” page endorses what you offer to your customers, therefore it is important that the users know about it as soon as they navigate through this page.

For instance, if you have an e-commerce website, list your products with the exact specifications and costs to make it a user-friendly purchase.

6. Contact Information

This is written separately to highlight the fact that the aim of building a website is to have an identity online and get people to contact you easily. Conversions only increase if you are able to be reached out easily. Your contact information should be easily accessible by the users. Make sure you do have a separate Contact us page in your navigation bar, from where the users can possibly contact you.

Not only this, but you also need to include this information on the header and the footer so that even if they are on the homepage or on the services page, they are able to contact you. This gives them a sense of satisfaction that the business they are dealing with is genuine and is ready to help them whenever needed.

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